Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean for your…
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I’d consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and why a messy account can lead to messy decisions. This podcast is…
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making is so important when…
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed, trust, nurturing, and why…
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You’ll hear how to make your messaging more specific, more memorable, and more useful without relying on hype, exaggerated claims, or generic…