In this episode, I cover Meta’s quarterly earnings report that was released today and it had some GREAT news for advertisers!
In this special bonus episode of The Next Level Facebook Ads Podcast, host Phil Graham dives deep into the latest quarterly earnings report from Meta (formerly Facebook) and discusses its implications for advertisers on the platform. Recorded on February 1, 2024, Phil shares his excitement and analysis on the remarkable growth figures presented by Meta, emphasizing the opportunities these numbers represent for businesses leveraging Facebook and Instagram ads. Here’s a detailed breakdown of the topics covered in this episode:
- Introduction to the Special Bonus Episode: Phil opens by highlighting the episode’s focus on Meta’s latest quarterly earnings, underscoring the significance of active user metrics and their impact on advertising strategies.
- Earnings Overview: Phil discusses the impressive financial performance of Meta, noting a significant increase in earnings per share from $4.39 to $5.33 and a jump in revenue from 34 billion to 40 billion. He also mentions Meta’s first-ever dividend offering of 50 cents a share.
- Active User Growth: The episode provides insights into the growth of daily and monthly active users, with figures increasing to 2.11 billion and 3.07 billion, respectively. Phil emphasizes the difficulty of achieving growth at such scale and the importance of these metrics for advertisers.
- Comparison with Google: Phil shares a comparison between Meta’s ad business growth and Google’s, highlighting Meta’s faster growth rate. He asserts that, despite the effectiveness of other platforms, Facebook and Instagram ads remain unparalleled in their reach and effectiveness.
- Forward-Looking Outlook: Meta’s optimistic future outlook is discussed, with Phil expressing confidence in the continued growth and success of Facebook and Instagram as advertising platforms.
- Encouragement to Leverage Facebook and Instagram Ads: Phil concludes by urging listeners to take advantage of the opportunities presented by Facebook and Instagram advertising, pointing to the impressive user growth and financial performance as indicators of the platforms’ value to advertisers.
- Contact Information and Closing Remarks: Listeners are invited to get in touch with Phil via his website or Instagram for further discussion, and he reminds them of the upcoming regular episode.
📈💡🚀 This episode is a must-listen for anyone interested in maximizing their advertising efforts on Facebook and Instagram, offering a mix of financial analysis, platform insights, and strategic advice. Phil’s enthusiasm for the platforms’ potential shines through, making a compelling case for their use as top-tier advertising channels.