Today, I answer the question many people have about whether Facebook Advantage Plus audiences are better than segmented audiences. I also share 5 of my favorite audiences to target right now!
In this compelling episode of “The Next Level Facebook Ads Podcast,” host Phil Graham dives deep into the nuances of Facebook ad targeting, specifically dissecting the merits and drawbacks of Advantage Plus audiences versus segmented audiences. With his signature enthusiasm, Phil warns against the “set it and forget it” mindset, emphasizing the importance of continuous testing and adaptation in campaign management. He passionately debunks the one-size-fits-all approach and shares his expert insights on how to strategically leverage different audience types for maximum ad performance.
🎯 Episode Highlights:
- Advantage Plus vs. Segmented Audiences: Phil challenges the common belief that advertisers can rely solely on Facebook’s automated Advantage Plus audiences. He advocates for a more hands-on approach, suggesting that segmented audiences often yield better results when used correctly.
- Critical View on AI Coaches: Phil criticizes the trend of self-proclaimed AI experts, advising listeners to be wary of those who rapidly jump from one trend to another, selling expertise without substantial experience.
- Superbowl Ads Review Announcement: Excitement builds as Phil announces an upcoming episode dedicated to reviewing Superbowl commercials, promising to extract valuable advertising lessons for listeners.
- Audience Testing Strategies: Emphasizing the mantra “always be testing,” Phil shares his top five audience types for Facebook and Instagram ads, encouraging advertisers to experiment with a mix of lookalike audiences, Advantage Plus, segmented interests, behaviors, and retargeting.
- Personal Coaching and Services: Phil highlights the unique opportunity for listeners to engage in one-on-one coaching or to entrust their ad campaigns to his expert hands, ensuring personalized and effective ad management.
🔍 Detailed Topics Discussed:
- The misconception of “set and forget” in audience management.
- The dynamic effectiveness of Advantage Plus and segmented audiences based on campaign goals and market conditions.
- Skepticism towards trend-hopping “experts” in the digital marketing space.
- Insightful critique of Superbowl ads with a focus on actionable tips for advertisers.
- A detailed breakdown of Phil’s five favorite audience types, including practical tips for creating and testing each one.
- The importance of ongoing experimentation with audience segments to uncover winning strategies.
- Personalized coaching and ad management services offered by Phil Graham Digital.
Phil’s clear stance throughout the episode is that success in Facebook advertising comes from understanding the tools at your disposal and not relying solely on automated solutions. By advocating for a balanced and experimental approach to audience targeting, Phil provides listeners with actionable advice that challenges conventional wisdom and pushes for innovation in ad strategy.