Today, I’m sharing my top 3 Facebook and Instagram Ad trends and tips for 2024! Discover tips on using AI and Chat GPT, advanced audience targeting techniques, and more. Stay ahead in the world of digital marketing and listen now!
In this milestone 350th episode of The Next Level Facebook Ads Podcast, host Phil Graham dives into the rapidly evolving world of Facebook advertising as we step into 2024. With his expert insight, Phil breaks down the top three trends and tips that are set to dominate the digital marketing landscape this year. Emphasizing the importance of zigging when others zag, Phil shares his unique perspectives that challenge conventional advertising wisdom. From the potential pitfalls of following the masses to the nuanced application of AI in ad copy, this episode is packed with valuable advice for advertisers aiming to stay ahead of the curve.
Episode Topics in Chronological Order:
- Introduction and Overview: Phil sets the stage for the episode, highlighting its focus on top Facebook ad trends and tips for 2024.
- Emphasizes going against the grain of common practices.
- Mentions the importance of not following the masses in advertising strategies.
- Personal and Business Updates:
- Celebrates the 350th episode and over seven years of podcasting.
- Offers one-on-one coaching and ad management services through his website and Instagram.
- Plans to be more active in his Facebook group.
- Upcoming Episode Teaser:
- Discusses a future episode on effectively spending a small daily budget on Facebook ads.
- Public Service Announcements:
- Warns about the ineffectiveness of some Facebook reps and the risks of following their ad strategies blindly.
- Alerts listeners to the prevalence of spam and phishing attempts posing as Facebook communications.
- Trend and Tip 1: Human vs. AI-Generated Ad Copy:
- Predicts that human-written ad copy will outperform AI-generated copy in 2024.
- Advises using AI for research, ideas, and framework, but emphasizes the importance of human creativity and skill in finalizing ad copy.
- Stresses that ad copy is just one part of a successful ad strategy.
- Trend and Tip 2: Audience Segmentation in Facebook and Instagram Ads:
- Forecasts the effectiveness of creating segmented audiences for ads.
- Recommends testing segmented audiences against broad, AI-generated ones.
- Advises caution in creating too many segments within an audience for clarity in testing results.
- Trend and Tip 3: Leveraging Data in Ad Campaigns:
- Emphasizes the growing importance of data analysis in ad success.
- Encourages learning from every ad run, understanding why certain strategies succeed or fail.
- Promotes data-driven decision-making over emotional choices.
- Conclusion and Final Thoughts:
- Reiterates the importance of the discussed trends and tips for 2024.
- Previews upcoming episodes and encourages listener engagement.
Phil’s episode is a treasure trove of insights for anyone looking to gain an edge in the competitive world of Facebook advertising in 2024. With his focus on innovation, data-driven strategies, and the nuanced use of technology, Phil provides listeners with a roadmap to success in the ever-changing landscape of digital marketing.